About Jessica Riley

Want to know more about the person behind the content? Carry on scrolling to learn more about my story!

Get to know me

Jessica Riley marketing

Hi! My name is Jessica and I’m from the not-so-sunny Manchester, U.K.

A life-long lover of the internet, I help small businesses and owners stand out online with click-worthy content. Usually whilst listening to Taylor Swift.

When I’m not working, you’ll find me planning my next travel adventure, watching a musical at my local theatre, getting lost in a good book or walking my Shihpoo, Bertie. 

My story (so far!)

How did a law graduate end up becoming a freelance content marketing consultant? Here’s a breakdown of my journey so far:

  • I started blogging as a hobby

    In 2012, whilst studying law at Keele University, I started a blog as a hobby. I quickly fell in love with creating content and learning about different aspects such as design and SEO. Over the years I've been fortunate to collaborate with top brands including Moonpig and On The Beach.

  • I worked in law

    I continued to blog as a hobby whilst working for several top law firms. Juggling both was tough. I was overwhelmed by my content to-do list and frustrated by not seeing progress towards my goals due to my limited free time. It was this experience that would later inspire my business.

  • I changed career

    The more I learnt about content marketing, the more passionate I became. Taking a leap of faith, I decide to leave my job in the legal industry to turn my dream of a job in content marketing into a reality.

  • I graduated with Distinction

    To give myself the strongest foundations as possible for my new career, I enrolled on a postgraduate degree course in Marketing. I graduated with Distinction and at the top of my class from the University of Salford, ready to share my passion with others.

  • I gained marketing experience

    After graduating, I gained experience in a wide variety of businesses, from a tech start-up to a travel transport company, B2B to B2C. Putting my knowledge into practice, I developed my content marketing skills and learnt about the needs of different businesses.

  • I began offering freelance content marketing services

    Inspired by my own experience of frustration and overwhelm, I wanted to use the knowledge I had gained through my degree and experience with UK small businesses and bloggers struggling with their content marketing. Since then I have worked with countless businesses and bloggers including writing blog posts for Boss Babe Inc. In 2021, I was honoured to be recognised for my work by Blogosphere Magazine, being shortlisted for "Business Influencer of the Year"!

  • Looking to the future

    Fuelled by my passion to help others, I am excited to continue to provide services to UK small businesses and bloggers. Will you be next?

How I can help you

It’s my mission to help UK small business owners and bloggers feel less overwhelmed by content marketing so they can attract their target audience, engage a community and increase conversions.

To help you find the perfect solution, I’ve organised my content marketing services into three groups:

Content Planning

Gain clarity and confidence through a content marketing audit, 1-to-1 coaching or a bespoke content calendar.

Content Production

Save hours of your time by have blog posts, newsletters & social media graphics created for you.

Content Promotion

Let me take the stress of managing your social media accounts away, so you can focus on what really matters.

Why content marketing?

Just so we’re both on the same page, the term “content marketing” refers to marketing activities that are focused on creating, publishing, or distributing content for a specific audience.

Unlike traditional marketing, content marketing focuses on providing value for your target audience. The promotion of your business is almost secondary to this. This might seem counter-intuitive but helping your audience satisfy a need makes it much easier for you to stand out from your competitors and position yourself as the solution to their problems.

Still not convinced? Here are a few reasons why I love content marketing:

  • Content marketing usually has a longer lifespan making it a great strategy if you don’t have much time!
  • Using content on your website helps to improve your SEO.
  • You will increase your conversion rate by specifically targeting different stages of your sales funnel. That means more sales & sign-ups!
  • By providing value for your audience, you will improve your audience retention rate. Did you know that it’s easier (and cheaper) to convert an existing customer compared to a new customer?
  • It’s extremely cost-effective, allowing you to repurpose content for different channels.

With all of these benefits (and more!), it’s no wonder that leading businesses turning to content marketing to stand out online. The question is, are you ready to join them?

My approach

Whether you’re a UK small business owner or blogger, we can all agree that sometimes there are just not enough hours in the day to get everything you want to do done. 

It’s difficult to work on your business, whilst also working in it too. 

So what’s the solution?

My unique approach to content marketing is to use sustainable strategies that you are able to maintain over a long period of time.

Instead of encouraging you to use complicated marketing techniques, I recommend strategies that allow you to use your time and budget more effectively. Essentially, I’ll help you work smarter, not harder.

Everyone has a different lifestyle, that’s why I’ll design a strategy that is realistic and works for you instead of adding even more pressure.

I’ll also use a mixture of strategies that generate results in both the short and long term. Quick results are great, but they often disappear as fast as they come. By combining both, I’ll help you achieve long-term growth whilst making some quick wins. 

This approach is something I am extremely passionate about and use for my own business and blog. Want to try it for yours?

Who are my services for?

UK Small Business Owners

As a small business owner, there's a lot to think about and sometimes it can feel like there just aren't enough hours in the day. Buy yourself some extra time by using one of my specialist small business marketing services.

UK Bloggers

Trying to stand out from your competitors can be overwhelming when there is so much content already on every platform. Take away your stress by using my freelance blog assistant service!

Why should you work with me?

I know it can be hard to choose the right marketing consultant for you so here are a few reasons why you should choose me:

  • Passion & Enthusiasm

    You're ambitious about your brand and I'm passionate about content marketing. Together it's a perfect partnership.

  • Collaboration & Communication

    Nobody knows your business as well as you do. That's why the first thing I do is listen and get to know you.

  • Creativity

    Your business is unique so why settle for cookie cutter marketing? I love using my creativity to produce something your audience will love.

  • People-centric

    Just like you care about your audience, I care about you. I want to tailor your service for the perfect solution.

  • Practical & Sustainable

    Instead of over-complicated, time-consuming strategies, I want to simplify marketing so your growth is sustainable.

  • Quality

    I'm not a marketing agency and you're not just another number to me. I purposely limit how many clients I take on at any given time so I can spend time delivering the customer service you deserve.

What's next?

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Check out my services

Learn more about how I can help you with the content marketing services and packages I offer.

Read my blog

Find plenty of free content marketing tips, guides and ideas on my blog.

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